The Entrepreneur

Manage the risk of starting a business by learning how different entrepreneurs overcome the hurdles of new businesses through actual cases and success stories. Gain powerful concepts and tools that create successful entrepreneurs, learn how to find opportunities and create workable business plans that will help you pursue your dream business. This program will teach you "how to" of setting up a business: the investment involved; the operations of the business; the market you need to target and the proper management of finances.



1.      Packaging oneself
Becoming an entrepreneur entails effective packaging of one's talents and capabilities. The topic  helps would-be entrepreneur to gain the self-confidence needed to start, sustain, and grow a business.

2.      Entrepreneurial Mindset
Gets the students in touch with their strengths and weaknesses. It includes the development of whole-brain thinking (e.g. creative and logic).

3.      Marketing for startups
An in-depth marketing knowledge is essential in establishing a business. The topic teaches the students to use IT as a tool for finding and evaluating opportunities in the market.

4.      Creating networks
Creates guidelines to develop valuable network essential for entrepreneurs. It teaches students to effectively create business networks.

5.      Starting a business and sustaining operations
Discusses the procedures and step-by-step action in putting up and sustaining the operations of a venture.

6.      Basic management of people
Teaches the students with insights to create effective organizational setups, define their functions, and provide guidelines in hiring the right personnel.

7.      Basic accounting for startups
Provides practical knowledge in recording business transactions, basic theories of accounting, and understanding financial statements.

8.      Finance for startups
Includes understanding the flow of funds and how to raise funds to start up the business.

9.      Planning for startups
Integrates the various concepts learned and guide the students in a process for choosing the business, formulating a vision statement and specific objectives.

10.    Paper on the Action plan
Requires students to submit a schema of their plan on starting their freelance venture or startup business integrating the knowledge they learned.